Social Media Specialist
Foundation for Black Health Disparities, Inc.
Department/Report to: Executive Director
Position Type: Volunteer
Work Schedule: Part-Time
Expected Weekly Hours: 20
Work Location: Virtual
Foundation for Black Health Disparities, Inc Requisition ID: 0020
About the Organization
Foundation for Black Health Disparities, Inc. is an incorporated 501(c)3 under the Internal Revenue Service that recognizes that health disparities are not a result of an individual or group but centuries of systemic inequalities. We deliberately set our priorities for joining efforts across the nation in decreasing these gaps through targeting the inequalities in the social determinants of health. We do this through creating initiatives and providing funding support to help increase access to quality education, economic stability, safe neighborhoods, environments, social context, and quality health care.
Our team currently consists of 10 brilliant professionals from various backgrounds that apply a collective intelligence to addressing inequalities that negatively impact health outcomes for black residents. When measuring mortality rates as a result of these inequalities, the most disparate numbers are consistently seen between Black and White Americans for preventable diseases such as diabetes, heart disease, stroke, breast cancer, maternal and infant mortality. Additional details regarding this are available on our website: www.fbhd.org
About the Position
The role is responsible for finding creative ways to interject brands into conversations with consumers at the brand and category level to drive strategic value to the brand s overall reputation, posting content real time across our active organic social media channels for major brands, and is accountable to deliver real-time insights to brands through social listening to impact overall brand communication plans through quarterly reporting
Responsibilities
The role will drive the strategic approach to social communication by owning the editorial calendar, writing of all social copy and partnering with media buying agency to ensure assets are properly posted
Collaborate with social strategy to execute the organic channel and content strategy for appropriate brands on organic social
Integrating brands into relevant social conversations and create culturally relevant and on-brand content for organic social
Maintain organic and paid social media calendars and actively plan, schedule and publish content
Write all paid and organic copy for all major social media platforms
Monitor category conversations for opportunities to interject the brand into relevant conversations
Engage real-time with consumers who interact with brand social channels in positive
conversations
Partner with key stakeholders in social strategy, influencer/creator, experiential, PR, and agencies
to plan for organic content needs
Collaborate with Influencer Marketing on identifying influencers who organically engage with the brand that would be a good fit for brand programs and partnerships
Coordinate Influencer Marketing campaigns in collaboration with influencer marketing manager and influencer marketing agency
Identify key active consumers and fans to strategically execute surprise and delight opportunities to build relationships with consumers on social media
Actively follow key competitors in order to provide updates to brands
Deliver quarterly reports and present to key stakeholders: informing brand of overall social
engagement highlights and measuring performance based on key KPIs to generate key insights
and organic content recommendations
Own partnership with Consumer Engagement Services team for each brand
Moderate and manage crisis in collaboration with Consumer Engagement Services and corporate
communications
Qualifications
Bachelors Degree
4+ years experience in social media management representing a brand or organization
Exceptional understanding of the social media landscape, best practices, and social analytics tools and metrics
Experience successfully managing multiple projects simultaneously, collaborating and working successfully with multiple stakeholders and team
High level of proficiency with the following tools: IG reels video editing, TikTok video editing
Adobe photoshop and other video editing software
Experience using Sprinklr social listening and publishing preferred
CPG Experience preferred
Education
Bachelor’s degree
How to Apply
Please submit your resume and cover letter to info@fbhd.org