Social Media Specialist

Foundation for Black Health Disparities, Inc.

Department/Report to: Executive Director
Position Type: Volunteer
Work Schedule: Part-Time
Expected Weekly Hours: 20

Work Location: Virtual
Foundation for Black Health Disparities, Inc Requisition ID: 0020

About the Organization

Foundation for Black Health Disparities, Inc. is an incorporated 501(c)3 under the Internal Revenue Service that recognizes that health disparities are not a result of an individual or group but centuries of systemic inequalities. We deliberately set our priorities for joining efforts across the nation in decreasing these gaps through targeting the inequalities in the social determinants of health. We do this through creating initiatives and providing funding support to help increase access to quality education, economic stability, safe neighborhoods, environments, social context, and quality health care.

Our team currently consists of 10 brilliant professionals from various backgrounds that apply a collective intelligence to addressing inequalities that negatively impact health outcomes for black residents. When measuring mortality rates as a result of these inequalities, the most disparate numbers are consistently seen between Black and White Americans for preventable diseases such as diabetes, heart disease, stroke, breast cancer, maternal and infant mortality. Additional details regarding this are available on our website: www.fbhd.org

About the Position

The role is responsible for finding creative ways to interject brands into conversations with consumers at the brand and category level to drive strategic value to the brand s overall reputation, posting content real time across our active organic social media channels for major brands, and is accountable to deliver real-time insights to brands through social listening to impact overall brand communication plans through quarterly reporting

Responsibilities

  1. The role will drive the strategic approach to social communication by owning the editorial calendar, writing of all social copy and partnering with media buying agency to ensure assets are properly posted

  2. Collaborate with social strategy to execute the organic channel and content strategy for appropriate brands on organic social

  3. Integrating brands into relevant social conversations and create culturally relevant and on-brand content for organic social

  4. Maintain organic and paid social media calendars and actively plan, schedule and publish content

  5. Write all paid and organic copy for all major social media platforms

  6. Monitor category conversations for opportunities to interject the brand into relevant conversations

  7. Engage real-time with consumers who interact with brand social channels in positive

    conversations

  8. Partner with key stakeholders in social strategy, influencer/creator, experiential, PR, and agencies

    to plan for organic content needs

  9. Collaborate with Influencer Marketing on identifying influencers who organically engage with the brand that would be a good fit for brand programs and partnerships

    1. Coordinate Influencer Marketing campaigns in collaboration with influencer marketing manager and influencer marketing agency

    2. Identify key active consumers and fans to strategically execute surprise and delight opportunities to build relationships with consumers on social media

    3. Actively follow key competitors in order to provide updates to brands

    4. Deliver quarterly reports and present to key stakeholders: informing brand of overall social

      engagement highlights and measuring performance based on key KPIs to generate key insights

      and organic content recommendations

    5. Own partnership with Consumer Engagement Services team for each brand

    6. Moderate and manage crisis in collaboration with Consumer Engagement Services and corporate

      communications

    Qualifications

    1. Bachelors Degree

    2. 4+ years experience in social media management representing a brand or organization

    3. Exceptional understanding of the social media landscape, best practices, and social analytics tools and metrics

    4. Experience successfully managing multiple projects simultaneously, collaborating and working successfully with multiple stakeholders and team

    5. High level of proficiency with the following tools: IG reels video editing, TikTok video editing

    6. Adobe photoshop and other video editing software

    7. Experience using Sprinklr social listening and publishing preferred

    8. CPG Experience preferred

    Education

    Bachelor’s degree

    How to Apply

    Please submit your resume and cover letter to info@fbhd.org